Keep it professional and be direct, and don’t go over the top. Don’t be afraid to make things personal, reading your cover letter should make the recruitment consultant want to meet with you and give a sense of you as a person.
 

Top Tips

• address the person whose name is on the advertisement
   
• state the position and (if applicable) include the job reference number
   
• describe why you are interested in the role/organisation – why the organisation appeals and what you can offer.
   
• show your understanding of the organisation’s issues/challenges/objectives
   
• convey your enthusiasm
   
• highlight key points about your experience that relate specifically to the points in the advertisement and position description , as well as identifying some personal characteristics
   
• check your spelling
   
• ensure your contact details are correct
   
• don’t regurgitate the position description
   
• remain as brief and focused as possible – preferably no more than one to two pages.